How Obama can capitalize on his ten-million-strong database once in office:
Accordingly, the president-elect’s transition Web site features a blog and a suggestion form, signaling the kinds of direct and instantaneous interaction that the Obama administration will encourage, perhaps with an eye toward turning its following into the biggest special-interest group in Washington.
Once Obama is sworn in, those backers may be summoned to push reluctant members of Congress to support legislation, to offer feedback on initiatives and to enlist in administration-supported causes in local communities. Obama would also be positioned to ask his supporters to back his favored candidates with fundraising and turnout support in the 2010 midterm elections.
Another perspective from the International Herald Tribune: