How Obama can capitalize on his ten-million-strong database once in office:
Accordingly, the president-elect’s transition Web site features a blog and a suggestion form, signaling the kinds of direct and instantaneous interaction that the Obama administration will encourage, perhaps with an eye toward turning its following into the biggest special-interest group in Washington.
Once Obama is sworn in, those backers may be summoned to push reluctant members of Congress to support legislation, to offer feedback on initiatives and to enlist in administration-supported causes in local communities. Obama would also be positioned to ask his supporters to back his favored candidates with fundraising and turnout support in the 2010 midterm elections.
Another perspective from the International Herald Tribune:
The juxtaposition of a networked, open-source campaign and a historically imperial office will have profound implications and raise significant questions. Special-interest groups and lobbyists will now contend with an environment of transparency and a president that owes them nothing. The news media will now be contending with an administration that can take its case directly to its base without even booking time on the networks.
More profoundly, while many people think that Obama is a gift to the Democratic Party, he could actually hasten its demise. Political parties supply brand, ground troops, money and relationships, all things that Obama already owns.