Ratchets up anticipation for the debates, doesn’t it? While this video hasn’t gained much traction beyond the blogosphere, picture another blankout moment with an audience north of 65 million–many already queasy about McCain’s age.
But why remain passive until the debates? A 527 could build a narrative attacking McCain’s age, compiling a series of clips, like the one above, into a devastating (and mostly silent) minute-long spot. Lodge that “senior” perception into the public’s subconscious and wait for McCain himself to substantiate the charge on a national stage. The more the senator’s stumbles confirm what the 527s try to push, the more damaging they become.