Romney’s latest ad buys in New Hampshire:
During October, Romney regularly spent more than $100,000 a week on ad buys at WMUR-TV, New Hampshire’s only statewide commercial television station. This month, Romney upped the ante yet again. His campaign is now spending more than $200,000 a week on WMUR:
Oct. 31 to Nov. 6: $219,865 for 191 ads
Nov. 7-13: $228,500 for 220 ads
Nov. 14-20: $227,475 for 204 ads
That’s Romney ’round the clock, at the rate of more than one ad an hour, 24 hours a day, seven days a week.
A glance at the top line of recent polling data indicates Romney’s splurges have been successful – he’s bounced from the 20s to the 30s in a month. But only 16% of Republicans have definitely decided who they’re backing, showing a fluid race with the potential for shakeup.